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Other Areas of Privacy

California’s Do Not Track Notice

At this time, there is no worldwide uniform or consistent industry standard or definition for responding to, processing, or communicating Do Not Track signals. Thus, our Online Services are unable to respond to Do Not Track Signals.

TorcUP does not allow third parties to collect Personal Information when you use our Online Services for their promotional purposes. We do use third party web analytics services, such as Google Analytics, to help us obtain and analyze information about your browsing and usage habits.

Submissions and User Generated Content

Unless governed by separate terms identified at the time of submission, all suggestions, materials, remarks, or other intellectual property (e.g., ideas, experiences, and photos) you communicate or submit to us (“Submissions”) will be considered nonconfidential and non-proprietary. TorcUP shall have no obligation of any kind with respect to such Submissions and shall be free to use and distribute Submissions for any purposes, without limitation of any kind.

Our Online Services and Social Media Pages allow you to post messages and submit content (e.g., comments, phots, blogs, postings, etc.), which may include your Personal Information. You are responsible for all actions resulting from any information, including Personal Information, which you post on our Online Services or Social Media Pages. Please remember that any information you post becomes public information, is not subject to this Privacy Policy, and TorcUP is not responsible for the results of such postings.

Children’s Privacy

Our Online Services are not intended for use by children under 13. We do not knowingly collect Personal Information from children under the age of 13 without parental or guardian consent. Please contact us via the Contact Information provided below if you believe we may have collected such information without parental or guardian consent or other than in a manner authorized by law, and we will work to delete it.

Acceptance, Protection and Changes to our Privacy Policy

Your Acceptance of Our Privacy Policy

By using our Online Services, you signify your acceptance of this Privacy Policy, and you agree to adhere to the terms and conditions posted on our Online Services under “Legal notice.” If you do not agree with the terms of this Privacy Policy, please do not access or use our Online Services or submit any Personal Information to us.

How We Protect Your Information

We implement reasonable technical, administrative, and physical safeguards to keep your Personal Information secure. For example, when you submit sensitive Personal Information, such as credit card information, through our Online Services, we utilize secure sockets layer (SSL) encryption technology. We also request that our third-party service providers use commercially reasonable security measures to protect your information from unauthorized access or use. However, no data transmission is guaranteed as 100% secure.

Changes to the Privacy Policy

TorcUP reserves the right to modify this Privacy Policy at any time, so you should review it frequently for changes. If we make changes to this Privacy Policy, we will post such changes here at Your continued use of our Online Services and/or provision of your Personal Information after such posting constitute your acceptance of such changes. If we make a change to this Privacy Policy that, in our sole discretion, materially affects the use or disclosure of your Personal Information, a notice will be posted at with a link to the updated Privacy Policy. Please contact us as described in the Contact Us section if you would like information regarding any changes.

Contact Us

If you have any questions or comments about this Privacy Policy or our privacy practices, you may contact us at 1-8888-TORCUP-1, by sending an e-mail to, or by mail to TorcUP, Inc., 1025 Conroy Place, Easton, PA 18040 USA, Attn: Privacy/Legal Department.

Privacy Policy Statement

Information We Collect

As used in this Privacy Policy, “Personal Information” means information that can be used to identify a specific individual, such as name, e-mail address, phone number, driver’s license number, or credit card number. “Information” is collectively used herein to refer to both Personal Information and other information that does not identify a specific individual.

TorcUP and its third party service providers collect Information about you from a variety of sources, including Personal Information you provide directly to us, Information we collect about you when access and use our Online Services. We also collect your Personal Information from independent TorcUP dealers. We may combine any of the Information collected about you for the purposes described in this Privacy Policy.

Information You Provide Us. We collect Personal Information when you:

  • participate in any event, program, contest, surveys, or other promotion that we may offer from time to time (collectively, “Events”);

  • subscribe to the TorcUP newsletter, or other communications from us,

  • contact or communicate with us;

  • request information from us;

  • begin or complete the application process for employment by TorcUP;

  • access or use TorcUP pages or accounts on any third-party social media platforms such as Facebook or Twitter (“Social Media Pages”);

  • provide or submit comments, suggestions, experiences, or other content to us; and/or

  • otherwise interact with us and our Online Services.

Links, Third-Party Websites, and Social Media Platforms

Our Online Services may contain links to the websites of other TorcUP companies, TorcUP dealers, or other third parties, as well as to social media platforms such as Facebook or Twitter (“Linked Sites”). TorcUP is not responsible and has no liability for the privacy policies or practices of Linked Sites. We recommend that you review the privacy policies of each Linked Site you visit.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”), on certain of our Online Services.

 Google Analytics uses cookies to collect information such as how often you visit our Online Services, what pages you visit within our Online Services, and what other sites you visited prior to coming to our Online Services. We use the information provided by Google Analytics to improve our Online Services. 

For more information regarding how Google collects, uses, and shares your information please visit You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of our Online Services. By using our Online Services, you consent to the processing of data about you by Google as specified herein. To provide users more choice on how their data is collected by Google Analytics, Google developed the Optout Browser Add-on:

By installing this Add-on, no information is being sent to Google Analytics.

E-mail Security

“Phishing” is a scam designed to steal your Personal Information. If you receive an e-mail that looks like it is from us asking you for your Personal Information, please notify us as provided below in the Contact Us section.

How we use and share your information

We use your Information, including Personal Information, for a variety of business purposes, including:

  • providing our products and services to you;

  • communicating with you regarding TorcUP, and its products, services, and events;

  • customizing your TorcUP experience;

  • responding to your inquiries, comments, or postings;

  • administering our events;

  • improving and customizing our online services;

  • internal operations such as enhancing our products and services, marketing efforts, and to conduct research and analysis;

  • developing new products and services;

  • processing payments;

  • investigating or settling inquires or disputes;

  • marketing purposes;

  • enforcing our Terms and Conditions Use; and/or

  • protecting the security and integrity of our business and our Online Services.

Your Choices In How We Use Your Information

While TorcUP may contact you with offers and information concerning TorcUP or its products, services or events, you always have the choice not to receive such items. You may contact us as described in the below Contact Us section to communicate your marketing preferences and request to be removed from marketing lists. You may also request that your Personal Information not be shared with independent TorcUP dealers as part of related marketing and customer care programs (although you should be aware that these dealers also collect personal data directly from you).

You may contact us as described in the below Contact Us section with any questions or concerns you may have about our privacy practices, including requests to update or correct your Personal Information. Even if you choose not to receive promotional e-mails or mailings from TorcUP, we may continue to use your Personal Information in order to contact you in connection with product recalls or other transactional purposes.

How We Share Your Information

TorcUP does not sell or rent your Personal Information to third parties for their marketing purposes.

We share and disclose your Information as follows:

  • with third parties that provide a variety of services on our behalf, including the development, maintenance, and support of our Online Services, payment processing, communications, and marketing research and analysis;

  • with independent, authorized TorcUP dealers for customer care and marketing efforts;

  • with members of our affiliated group of companies for promotional or other purposes;

  • to manage and administer Events;

  • to comply with law, a court order, or other legal process, or in connection with a legal investigation;

  • as may be necessary to protect the rights and interests of TorcUP, its affiliates, and authorized TorcUP dealers, and our and their respective employees, customers, visitors, users, or any other person or entity;

  • to enforce any applicable terms and conditions and other agreements;

  • in the event of a corporate transaction, such as a merger, reorganization, or acquisition, in which event your Personal Information may be transferred to the acquiring company;

  • in aggregated or other non-personally identifiable form; and/or

  • in accordance with your consent.

If you wish to opt out of any of the data sharing practices described in this section, please contact us as described in the below Contact Us section.

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